About us
Our fair brings together a diversity of sectors that form the heart of the diving and water sports industry.


SD SHOW (Scuba Diving & Watersports)
At SD SHOW, we are dedicated to creating an unparalleled experience for lovers of diving and water activities. Our annual fair, held at the large exhibition center in Murcia, Spain, is an essential meeting point for professionals, hobbyists and all those interested in the underwater world and aquatic adventures.
- Comprehensive Platform
- Various Exhibitors
- Live Demonstrations
- Workshops and Conferences
- Networking Opportunities
- Focus on Sustainability
- Enriching Visitor Experience
- Strategic location
Values
These values reflect our commitment to excellence and our dedication to providing an enriching and responsible experience for all SD SHOW participants.
Innovation
We value constant innovation
Sustainability
Protection of our oceans
Training
We believe in the power of education
Collaboration
We drive growth
Mission and Vision of SD SHOW
We believe in the importance of sustainability and marine conservation, and we work so that each edition of SD SHOW reflects these characteristics.
At SD SHOW (Scuba Diving & Watersports), our mission is to be the main meeting platform for the global diving and water sports community. We are dedicated to facilitating the connection between professionals, companies and enthusiasts of the sector, promoting innovation, sustainability and continuous growth. We strive to offer an educational and enriching experience, where attendees can discover the latest trends, products and techniques, while promoting responsible and environmentally friendly practices.
Our vision at SD SHOW is to be the reference event in Europe for diving and aquatic activities, recognized for its excellence, innovation and commitment to sustainability. We aspire to create a dynamic and collaborative community that drives the development of the sector, inspires new generations of divers and promotes the conservation of our oceans. We want to be a catalyst for positive change, providing a platform that not only showcases the best of the industry, but also educates and motivates all participants to adopt more sustainable and responsible practices.


Frequent questions
Find Answers to the Most Common Questions about SD SHOW.
SD SHOW (Scuba Diving & Watersports) is an annual fair dedicated to the world of diving and aquatic activities. It is held in Murcia, Spain, and brings together exhibitors and visitors interested in the latest trends, products and services in the sector.
SD SHOW is held once a year at the Palace of Fairs and Exhibitions of the Region of Murcia, located in Torre Pacheco, Spain. Specific dates will be announced in advance on our website and social media.
The fair is open to diving centers, travel agencies, tour operators, public tourism entities, diving equipment manufacturers and brands, diving certifiers, and diving training schools, among others. Any company related to diving and water activities is welcome.
The cost for exhibitors is 825 EUR + VAT. This price includes a 3x2m modular stand, a light point, a spotlight, a wooden counter, a stool, blue carpet, and basic signage.
Tickets can be purchased in advance or at the box office. Advance sale prices are EUR 4 per day and EUR 10 for a 3-day pack. At the box office, tickets cost €7 per day and €15 for a 3-day pack. Tickets will be available through our website and authorized points of sale.
SD SHOW offers a variety of activities and events, including live demonstrations, workshops, seminars, and networking opportunities. Visitors can learn about the latest innovations in diving equipment, learn new techniques, and connect with professionals in the sector. In addition, there will be information sessions and presentations from experts in diving and water sports.